4 TIPS FOR GENERATING LEADS WITH LINKEDIN ADS
If your business works in a B2B sector, you should consider LinkedIn as THE most relevant social network for finding prospects. Most professionals find themselves on LinkedIn to establish their online network. So if you work in BtoB, there is a good chance that your potential customers are on this network. In this article, we will see how you can generate leads with LinkedIn Ads, but also how to improve your campaign over time. Let's go!
4 expert tips for generating leads with LinkedIn Ads
# 1 - build a persona
The best way in web marketing to target an audience for an advertising campaign is to use a persona. This typical profile of your ideal prospect was initially used by journalists. In marketing, it has become essential to improve your click-through rate and to generate leads with LinkedIn Ads. The more your advertising “matches” with your ideal audience, the better your audience performs.
You can build your persona by defining all of the key aspects of the psychological and demographic character of your ideal target. To define your persona in BtoB, you have two possibilities:
- Create a persona from the information of your current best customers (this is easier if you have been in the industry for a long time)
- Collect information directly from LinkedIn. To do this, type in the search engine LinkedIn, the position generally held by your customers. Look at the information of the profiles that come out: age, education, type of company, position, etc.
With this information, you should be able to create personas for your LinkedIn Ads campaigns to generate leads.
# 2 - take care of your content
Of course, for your ad to be effective, its content must have enough added value to be clicked on.
You can use some of these tips to make your advertising attractive. The first thing you can do is use your target's job title in your ad. Calling on a user with the name of their job in a LinkedIn ad increases your chances of being clicked and reduces the number of irrelevant clicks.
Finally, in terms of your writing style, it is preferable to use natural conversational-style sentences. The latter tend to do better on LinkedIn.
# 3 - define your conversion tunnel
Advertising online is a great idea to build brand awareness, but many small businesses cannot afford it. The most judicious therefore is to generate leads to make profitable its advertising expenses. If you want to use LinkedIn Ads to generate leads, you should clearly define your conversion funnel.
The first thing to do is therefore to define a conversion objective and to set this objective in your LinkedIn campaign. This will allow you to immediately see the effectiveness of your campaign and adjust the parameters if necessary. But it's important to go further in your conversion funnel and get out of LinkedIn.
You will hardly be able to quickly buy someone who just left their email address after uploading your sponsored content to LinkedIn. Especially if he has never heard from you or that you are a small business.
You should therefore check that you have set up automatic emailing campaigns to further engage your new prospects.
Without it, your LinkedIn campaign may simply not be profitable.
# 4 - Optimize your campaign
To achieve great results, you need to optimize your campaigns regularly. To do this, you can perform a split test on LinkedIn Ads to determine which advertisement is the best to broadcast.
On Linkedin, it is also very important to do a split test of your conversion process and not just advertising. Given the high CPC cost on LinkedIn, it's in your best interest to monitor your conversion rate from your ads.
To do this, you can, for example, rework your landing page.
Linkedin Ads
Linkedin is a superb advertising platform if you operate in the BtoB market. LinkedIn Ads allows you to generate qualified leads thanks to its ultra-precise targeting options.
Do not be afraid of the cost of CPC which can quickly discourage you. With a well-optimized funnel, LinkedIn Ads can actually increase your revenue and be profitable for your business.
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